Caesars Entertainment is one of the most recognizable names in the global gaming and hospitality industry. Built upon decades of innovation, the company’s strategic expansion has made it a household name on both sides of the Atlantic.
Known to many for its iconic Las Vegas properties and huge portfolio of casinos, Caesars has established itself as one of, if not the, dominant force in American gambling. Whilst the thrills and spills of table games remain the company’s main concern, Caesars is also known for its world-class accommodation and non-gambling entertainment facilities, making it hugely popular with tourists.
In recent years, it has also moved with the times and gotten heavily involved in the online gambling industry, becoming one of the remote sector’s biggest names. In this article, we examine whether the company can continue to grow or, if like the Roman Empire that inspired its name, it is giving way to a new Empire.
Caesars Casinos
The jewel in the crown of Caesars Entertainment is its magnificent property portfolio, which includes a number of flagship properties in iconic destinations. Caesars Palace in Las Vegas, perhaps the most famous of the company’s assets, not only makes money from the gaming tables, but from its 3,960 hotel rooms, its top-quality restaurants, and its thriving Forum shops, which is one of the most successful retail spots in Sin City.
Caesars Atlantic City is another flagship property that brings in huge annual revenues, revenues which are supplemented by those from the company’s smaller but more numerous venues throughout the country and further afield.
These properties and casinos, all of which show no sign of decreasing in revenue, are the backbone of the company’s financial success and whilst they continue to be managed well, they will always turn a profit for Caesars Entertainment.
(Take a look inside Caesars Palace.)
Caesars Entertainment
Another string to Caesar’s Entertainment’s bow is the fact that they not only offer world-class gambling facilities, but world-class entertainment facilities as well. Caesars Palace itself is one of the most famous concert venues in Las Vegas and has played host to names such as Celine Dion, Elton John, and Adele over the years.
As well as prioritising quality, the venue also prides itself on quantity, with at least 2 to 3 A-list acts performing at the venue each week. Aside from the entertainment, Caesars also offers, as mentioned above, award-winning culinary delights.
So much so that many travel from out of town to sample the food without ever setting foot in the gambling hall.
Digital Incorporation
Despite the many jewels in the crown of Caesars Entertainment, the company is not immune to changing trends. The biggest of which has been the move towards online gambling brought about by the Digital Revolution and hastened by the lockdowns of 2020 and 2021.
In response to this Caesars launched their own online casino in August 2023. Initially, the company spent heavily on marketing and advertising to let players know that they had begun offering their services online.
Unlike the vast majority of online casinos, though, they didn’t have to go to great lengths to convince customers of their credentials thanks to their long-standing reputation in the land-based sector. However, they do still value new customers and do try to entice them, as you’ll see from these promo codes from Caesars. Even some of the largest companies still need to try to get new customers through the door.
As part of this move online, Caesars has also begun to offer sports wagering to their online clientele in their bid to seek out more growth.
The Bottom Line: Will Caesars Entertainment Grow?
The question is a difficult one to answer. On the face of it, the company is in a superb position. Not only are they one of the major players in Las Vegas and owners of prime real estate, but they are also becoming one of the biggest names in American online gambling, thanks to their previously established track record.
The company does, however, have a high debt total following a number of recent acquisitions and expansion plans. This means that to continue growing, the company will need to not just perform well, but perform exceptionally.
If there was one company to have come from Las Vegas that you would bet on performing exceptionally, though, it would have to be Caesars Entertainment.
